Manager, Brand PR and Entertainment Marketing
Context/Scope:
Are you a solid, hard-working and experienced media relations professional with a good understanding of PR? Then this isn't the job for you. Why? Because we don't want run of the mill. We're not interested in traditional publicists either.
What we DO want are big thinkers, creative dynamos, social media gurus, content creators and amazing storytellers to work at the Nations' leading marketing firm- we're excited about the potential for this role and we want you to be too. Our Fortune 500 client is searching for a Manager of PR and Entertainment Marketing who is tapped in to main industry culture and can keep up with the ever-changing media landscape.
We are looking for a skilled professional trained in skills old and new. If you join us in San Diego, you'll be surrounded by amazing talent, thought leaders and creators. It won't be easy; you will be challenged, tested and stretched, but always deeply fulfilled. We will help unlock your individual genius and the best work of your life.
Purpose of Role:
The role is to establish and execute strategic Public Relations and Entertainment programming for Fortune 500 brands to support business and consumer objectives. Each brand maintains its own strategic priorities and requires detailed understanding of the target consumer as well as the short and long-term performance goals for the brands. It is incumbent on Manager to develop programs that deliver against measured metrics and support key brand objectives. The role requires strong leadership to develop cross-functional relationships working in collaboration with Brand Team, Corporate Relations, Agencies and Sales Division Marketing stakeholders.
Key Outputs:
Develop and execute programs that will drive shareholder value and generate growth against core brand/business objectives.
Ensure consistency and accuracy of Brand messaging with clients' corporate messaging
Accurately assess business environment and identify messages that will create positive reputation for company and brands.
Establish industry-leading influencer partnerships and alliances.
Ability to develop robust creative briefs, in conjunction with brand team, to inspire and unlock ideas within partners.
Ability to motivate/inspire agencies, properly communicating deliverables and timing with agencies as well as multiple stakeholders.
Effectively manage negotiations and relationships with key PR and promotional agencies utilized by company to ensure cost effective value and delivery against goals and objectives.
Manage process of strategy from concept to implementation and engaging important cross-functional stakeholders
Maintain and build relationships with influencers and their partners through constant communication, social meetings, appointments, etc.
Qualifications:
Bachelor's degree in Liberal Arts, Marketing, or Journalism, Business preferred.
Engaged in media relations, branded entertainment, influencer marketing and digital communications platforms.
Outstanding verbal and written communication skills.
Great creativity, budget and product management.
Flexible self-starter with a must-win attitude and team player.
Quick learner with ability to think well and quickly on feet.
Able to build winning strategies that drive master brand strategy.
Must deal with multiple projects simultaneously and manage time effectively.Estimated Salary: $20 to $28 per hour based on qualifications.
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