Marketing Manager
Company Name:
Energeia Works
Job Description:
- Design, implement, and facilitate corporate marketing strategy and plan for residential and commercial solar products.
- Translate business unit objectives and strategies to develop corporate and brand portfolio objectives and strategies to facilitate business unit growth.
- Develop marketing strategy, based on business development and target market knowledge, solar market, and cost factors.
- Work closely with the product team, to clearly articulate product messaging for each user segment.
- Develop product launches, ensuring prospects, customers, partners, and press understand the value of proposition.
- Plan and administer marketing and communication operational budget, manage marketing suppliers and consultants, and solar trade shows.
- Facilitate media interviews and respond to media requests for information.
- Develop press releases, news materials, fact sheets and talking points for publicity.
- Create and update collateral, presentations, brochures, fact sheets, case studies, web content, newsletters with input from development and asset management executives.
- Assist Business Development in strategic planning for client presentations, including RFPs & RFIs.
- Manage the corporate website, administer marketing database, and search engine marketing and search engine optimization programs.
- Define appropriate metrics to assess marketing effectiveness for specific product, ensuring a return on investment.
Requirements:
- Degree in Marketing, Business, or Communications
- 5
years of energy marketing experience targeted B2B and B2C via ads, PR, direct mail, print, digital, in-person, events, and demonstrations.
- Experience in product management and product development to create and execute marketing plans and outbound communication, including messaging, product launches, and campaign strategies.
- Strong preference for experience in solar and passion for sustainability and green initiatives
- Experience with social media and internet advertising
- Excellent verbal and written communication skillsEstimated Salary: $20 to $28 per hour based on qualifications.
Energeia Works
Job Description:
- Design, implement, and facilitate corporate marketing strategy and plan for residential and commercial solar products.
- Translate business unit objectives and strategies to develop corporate and brand portfolio objectives and strategies to facilitate business unit growth.
- Develop marketing strategy, based on business development and target market knowledge, solar market, and cost factors.
- Work closely with the product team, to clearly articulate product messaging for each user segment.
- Develop product launches, ensuring prospects, customers, partners, and press understand the value of proposition.
- Plan and administer marketing and communication operational budget, manage marketing suppliers and consultants, and solar trade shows.
- Facilitate media interviews and respond to media requests for information.
- Develop press releases, news materials, fact sheets and talking points for publicity.
- Create and update collateral, presentations, brochures, fact sheets, case studies, web content, newsletters with input from development and asset management executives.
- Assist Business Development in strategic planning for client presentations, including RFPs & RFIs.
- Manage the corporate website, administer marketing database, and search engine marketing and search engine optimization programs.
- Define appropriate metrics to assess marketing effectiveness for specific product, ensuring a return on investment.
Requirements:
- Degree in Marketing, Business, or Communications
- 5
years of energy marketing experience targeted B2B and B2C via ads, PR, direct mail, print, digital, in-person, events, and demonstrations.
- Experience in product management and product development to create and execute marketing plans and outbound communication, including messaging, product launches, and campaign strategies.
- Strong preference for experience in solar and passion for sustainability and green initiatives
- Experience with social media and internet advertising
- Excellent verbal and written communication skillsEstimated Salary: $20 to $28 per hour based on qualifications.
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